The most successful movie of 2023 is Greta Gerwig’s much awaited live-action Barbie movie, which also stars Margot Robbie and Ryan Gosling. The Super Mario Bros. Movie, which previously held the record, has been surpassed by the movie, which has made over $1.38 billion globally.
Warner Bros., which had faced criticism for first approving the picture, has won big because to Barbie’s success. People initially had doubts about the movie and questioned how a live-action Barbie movie could be considered seriously. Robbie’s charming performance and Gerwig’s subtle touch, though, have won over both critics and viewers.
The movie examines the pressures that young women endure to adhere to erroneous beauty standards as a meta-commentary on the Barbie brand. Also included in the varied cast are a non-binary Barbie and a gender-neutral Ken.
The popularity of Barbie reflects the era. A greater desire for inclusive and diverse films has emerged in recent years. In response to this desire, Barbie created a movie that is both enjoyable and thought-provoking.
Who is Greta Gerwig ?
Before discuss further about Barbie movie success. Lets few words about Greta Gerwig.
Actress, playwright, director, and producer Greta Gerwig is American. She is well-known for her role in indie movies including Mistress America (2015) and Frances Ha (2012) as well as for her critically lauded solo directorial debut, Lady Bird (2017). She has also made appearances in a number of big-budget movies, including Little Women (2019) and 20th Century Women (2016).
In 1983, Gerwig was born in Sacramento, California. She attended Barnard College to study cinema and English. After graduating, she moved to New York City to start an acting career. She made her acting debut in independent movies, in works like Hannah Takes the Stairs (2007) and Nights and Weekends (2008).
Gerwig co-wrote and co-starred in the independent movie Frances Ha in 2012. The movie was a box office and critical hit, and Gerwig was nominated for a Golden Globe for Best Actress as a result.
With Lady Bird, Gerwig made her solo directing debut in 2017. She co-wrote the screenplay for the movie, which is a coming-of-age tale about a young woman named Christine who is having a hard time figuring out who she is in the world. Gerwig received an Academy Award nomination for Best Director for her work on the critically acclaimed and financially successful Lady Bird.
Gerwig is a skilled director, screenwriter, and actress. She is renowned for her razor-sharp wit, meticulous attention to detail, and capacity for developing nuanced, empathetic characters. Her work will undoubtedly continue to be recognized and admired for many years to come since she is one of the most intriguing filmmakers working today.
Here are some of the factors that contributed to Barbie's success:
The skill at play: One of the most well-known directors working today, Greta Gerwig, is in charge of directing the movie. Films like Lady Bird and Little Women, which have received both critical praise and box office success, were produced by Gerwig. One of the most well-known actresses in the world, Margot Robbie, also appears in the movie. Robbie’s celebrity helped to promote the movie and draw viewers to theaters.
The advertising effort: Barbie’s marketing effort was effectively executed and narrowly focused. The trailers and marketing for the movie were made to appeal to a variety of audiences, and it was advertised to both youngsters and adults.
The film’s message: The message of the movie is that Barbie has a message. The film examines the pressures placed on young women to meet unattainable standards of beauty. A diverse array of characters is another aspect that many spectators find valuable.
The Timing: Barbie was released at a time when there is an increasing need for films that are inclusive of people of all backgrounds. The film’s message connected with viewers who are interested in watching movies that question conventional gender norms and beauty ideals.
Barbie’s success is a major win for Warner Bros. and Greta Gerwig. The film has proven that there is an audience for a live-action Barbie movie, and it has opened the door for more diverse and inclusive films to be made in the future.
In addition to the aforementioned elements, the following additional elements also contributed to Barbie's success:
Good evaluations of the movie. Critics have commended Barbie for its heart, humor, and message.
The buzz surrounding the movie. Those who have seen the movie have been urging their loved ones to view it as well.
Social media buzz about the movie. Social media has seen a rise in the popularity of Barbie, and reviews of the movie have been mostly positive.
The popularity of Barbie reflects the era. It demonstrates the need for entertaining and thought-provoking movies among viewers. Additionally, it demonstrates the existence of a market for inclusive and diverse films. A significant movie that will live on in memory is Barbie.